Focus CRM & Face Attendance System — Case Study

An in-house CRM + ERP product with face-based attendance deployed across 20+ companies, improving automation and operational accuracy.

Published
Aug 31, 2025

Executive Summary

Focus Media developed an integrated **CRM**, **ERP**, and **face-based attendance** system as a unified in-house product for businesses seeking end-to-end operations automation. The solution streamlines customer management, sales pipelines, inventory & billing (ERP), and automated attendance with facial recognition — reducing manual errors, improving payroll accuracy, and increasing sales team productivity. The product has been successfully sold and deployed to over 20 companies across sectors including retail, manufacturing, and services.

Challenge

Many SMEs rely on disjointed tools (spreadsheets, basic ERPs, manual attendance registers) causing data silos, payroll discrepancies, and time-consuming sales/admin workflows. There was a clear need for a unified, affordable solution that handled CRM, ERP, and modern attendance tracking.

Solution

  • CRM: Lead management, opportunity tracking, sales pipeline dashboards, reminders, and reporting.
  • ERP Modules: Inventory management, purchase & sales modules, invoicing, tax handling, and basic accounting integrations.
  • Face-based Attendance: On-premise & cloud-capable facial recognition terminals and mobile face-check-in for remote teams, with tamper-resistant logs.
  • Integrations: Payroll export, SMS/email notifications, WhatsApp alerts, and REST APIs for third-party systems.
  • Deployment: SaaS and on-premise options with role-based access and admin panels built using Laravel and Vue.js; mobile apps via Flutter for field teams.

Implementation

  • Rapid onboarding for pilot clients with data migration from spreadsheets and legacy systems.
  • Deployed biometric terminals and mobile check-in options; trained HR teams to validate attendance rules.
  • Configured ERP workflows per client (GST invoicing templates, tailored inventory SKUs).
  • Provided a 30-day hypercare period with dedicated support and tuning of face recognition thresholds for local lighting conditions.

Results & Impact

Accuracy & Compliance

Reduced time-theft and payroll disputes through reliable face-based attendance logs.

Operational Efficiency

Centralized CRM + ERP workflows decreased admin time for sales and accounting teams.

Adoption

Deployed to 20+ companies with positive feedback on ease-of-use and measurable ROI within 3–6 months.

Key Metrics

20+
Companies deployed
~30%
Avg reduction in admin time
2–3 months
Typical time to full adoption

Lessons Learned

  • Tune facial recognition sensitivity for each deployment to avoid false negatives in different lighting and demographic conditions.
  • Combine biometric terminals with mobile check-ins for hybrid workforces.
  • Deliver clear training and easy rollback options to increase client confidence during onboarding.

Next Steps

  • Introduce advanced analytics and predictive sales forecasting in CRM.
  • Offer pay-as-you-grow pricing and modular add-ons for larger ERP features.
  • Expand partnerships with hardware providers for plug-and-play attendance terminals.
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