Sashakt Nirmaan — Case Study

Connecting local construction services, professionals, and customers through a community-first mobile platform.

Published
Sept 15, 2025

Executive Summary

Sashakt Nirmaan is a community-driven app that aggregates construction services — from contractors and masons to electricians and material suppliers — and empowers users to find, evaluate, and contact local professionals quickly. Built with a hybrid stack (Flutter for mobile, Laravel backend, and Vue.js for admin interfaces), the app focuses on proximity search, secure voice/video calling, and verified listing workflows to reduce friction and increase trust in local construction transactions.

Challenge

Homeowners and small contractors often struggle to find reliable, verified service providers nearby. Fragmented listings, lack of real-time communication, and inconsistent profiles reduced adoption of online platforms for on-ground construction needs.

Solution

  • Geo-search & Discovery: Users search by location and radius to find nearby professionals with ratings and sample work photos.
  • Real-time Communication: Built-in voice and video calls so users can discuss requirements without sharing personal numbers.
  • Community & Content: Photo/video posts, project portfolios, and customer reviews to build credibility.
  • Booking & Leads: Simple enquiry/booking flow with in-app notifications and confirmable appointments.
  • Admin Tools: Vue.js admin panel for listing verification, dispute handling, and analytics; Laravel backend for secure APIs.

Implementation

  • Developed mobile apps using Flutter for Android and iOS for consistent UI/UX and faster release cycles.
  • Implemented location-based search with distance sorting and filter options (ratings, services, price range).
  • Integrated WebRTC-based voice/video calling and optimized for low-bandwidth environments.
  • Launched pilot in Raipur with targeted outreach to local contractors and community groups.
  • Added verification badges for professionals after document and portfolio checks to increase trust.

Results & Impact

Faster Discovery

Average time-to-contact reduced from days to minutes in the pilot area.

Higher Trust

Verified listings and customer reviews improved lead-to-conversion ratios.

Community Engagement

Photo/video sharing and project updates increased repeat usage and referrals.

Key Metrics (Pilot)

+60%
Increase in verified leads
Avg 4.4
Average rating for listed professionals
15 days
Time to scale initial pilot

Lessons Learned

  • Start with a focused geography and category mix to validate unit economics.
  • Combine digital verification with on-ground outreach for higher trust.
  • Support low-bandwidth features (audio-first calls) to reach more users.

Next Steps

  • Expand to neighboring cities with localized onboarding drives.
  • Introduce paid lead packages and premium profiles for professionals.
  • Build analytics dashboards for professional partners to track conversions.